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Celebrating Excellence in Digital Marketing at the Influencer Marketing Awards 2025

On March 27, at the prestigious Influencer Marketing Awards 2025 held at the Michael Cacoyannis Foundation, Globe One Digital and Allianz Direct secured three distinguished awards—1 Silver and 2 Bronze. These awards celebrate the effectiveness of a data-driven influencer marketing strategy and the impact of creative storytelling in the competitive finance and insurance sectors.

Our collaboration with Allianz Direct is built on trust, innovation, and an unwavering commitment to digital excellence. This recognition reinforces our shared vision of delivering top-tier marketing strategies that inspire, engage, and deliver measurable results.

Client Collaboration: A Strong Foundation for Success

Allianz Direct is the direct sales channel of Allianz Greece, addressing evolving customer needs in the insurance market since 2013. Our collaboration, established in 2019, has continually evolved to encompass strategic branding, digital transformation, and performance marketing.

At Globe One Digital, we specialize in crafting digital success stories in the insurance sector. Our expertise spans across multiple services, including influencer marketing, creative concept development, video editing, subtitling, and campaign execution. This comprehensive approach has enabled us to drive impactful campaigns and position Allianz Direct as a key player in the digital insurance landscape.

Award-Winning Campaigns: Strategy, Execution & Impact

The winning campaigns were meticulously designed to resonate with key demographics—primarily men and women aged 27-50, who are active drivers and insurance decision-makers. Through strategic influencer partnerships, compelling storytelling, and precise audience targeting, each campaign delivered outstanding engagement and brand visibility.

Olympic Dreams Campaign with Emmanuel Karalis (Bronze Awards, Best in Finance & Insurance & Most Effective Campaign with Influencers)

Campaign Objective & Challenge: The campaign aimed to reinforce Allianz Direct’s commitment to supporting individuals’ aspirations by leveraging the inspiring journey of their sponsored athlete, Emmanuel Karalis, a celebrated Greek pole vaulter and Olympic medalist. The challenge was to create a campaign in a short time-frame that not only showcased Allianz Direct’s brand values but also emotionally connected with audiences.

Strategy & Execution:

• Influencer Selection: Karalis was selected as an ideal partner because he is an Allianz-sponsored athlete whose motivational story and strong public presence perfectly align with Allianz Direct’s ethos of resilience and ambition.Campaign Duration: 1 Month (05/04-15/05)


• Platforms Used: Instagram, YouTube, Facebook, TikTok.


• Audience Engagement: Participants had the chance to win tickets to the upcoming Olympic Games in Paris, enhancing interaction and brand recall.

Results & Impact:

• Significant brand engagement across social media platforms.


• Increased Allianz Direct’s visibility as a brand that supports personal and athletic aspirations.


• High participation rates in the contest, driving both organic reach and sales.

 

“Just Park Elsewhere” Father’s Day Campaign with Giannis Sarakatsanis (Silver Award - Best Use of Small Budget)

Campaign Objective & Challenge: The campaign sought to raise awareness about mindful parking & driving habits and accessibility challenges. With only one day to execute the campaign on Father’s Day, the challenge was to create a message that would resonate instantly and widely.

Strategy & Execution:

• Influencer Selection: Giannis Sarakatsanis, a well-known actor and TV personality, was chosen for his relatable humor and ethos.


• Campaign Duration: 1-day activation on Father’s Day (June 14^th).


• Platforms Used: Instagram, YouTube, Facebook, TikTok.


• Content Format: A humorous yet impactful short video featuring Sarakatsanis advocating responsible parking & driving behavior.


• Message Delivery: The campaign’s storytelling approach focused on lighthearted but effective messaging to prompt behavioral change.

Results & Impact:

• Viral engagement within 24 hours, reaching thousands of users with minimum budget.


• Strong organic shares and comments reflecting audience resonance.


• Increased awareness and brand association with social responsibility initiatives.

 

Innovative Strategies That Led to Victory

Our success in these campaigns was driven by:

• Strategic Influencer Partnerships: Selecting influencers whose personal brands aligned with Allianz Direct’s values and target audience.


• Cross-Platform Optimization: Utilizing platform-specific content strategies to maximize engagement.


• Data-Driven Performance Marketing: Employing AI-driven analytics to optimize reach, engagement, and conversions.


• Creative Storytelling: Crafting compelling narratives that resonated emotionally and drove action.


• Engagement-First Approach: Encouraging user participation through contests, challenges, and community-driven content.


• Influencer Management: Successfully managing 2 high-profile influencers with precision and agility, achieving exceptional results within tight timelines.

Dimitris Papoutsis, CEO of Globe One Digital, shared his thoughts on the achievement:

“Receiving three awards at the Influencer Marketing Awards 2025 is a testament to our team’s dedication, creativity, and strategic expertise. Our ability to manage valuable influencers effectively and deliver outstanding results under tight deadlines highlights our expertise in the field. Our collaboration with Allianz Direct continues to set new benchmarks in the industry, and these awards reinforce our commitment to innovation and excellence”

Kalliopi Bastouni, Digital Assets Expert at Allianz Direct, also reflected on the impact of the campaigns:

“Our mission at Allianz Direct is to connect with our audience in meaningful ways, and these award-winning campaigns exemplify that vision. Working with Globe One Digital has allowed us to leverage innovative marketing strategies that not only engage but also drive real impact. We are proud of this recognition and excited about what the future holds.”

A Testament to Digital Transformation & Growth

The collaboration between Allianz Direct and Globe One Digital serves as tangible evidence and a case study for the amazing potential that digital transformation has in creating and exploiting growth opportunities, especially for companies operating in highly competitive industries, even when market conditions conceal challenges and circumstances that require advanced reflexes and smart action planning.

Setting New Standards in Influencer Marketing

Winning these awards is a testament to our ability to drive impactful digital campaigns through creativity, data, and strategic execution. As we look ahead, Globe One Digital and Allianz Direct will continue to innovate in influencer marketing, pushing boundaries and setting new benchmarks in the insurance sector.

Through our commitment to excellence, openness to emerging technologies, and passion for meaningful storytelling, we remain dedicated to delivering campaigns that not only win awards but also create lasting connections with audiences.

Stay tuned for more groundbreaking campaigns as we continue our journey of digital transformation and success!